Expertise

Website Design Firm

The best website design firms use consistency to create great websites!

People like a routine. People like eating cheerios every morning and drinking coffee (no sugar, lots of cream) out of their favorite blue mug. We are creatures of habit. Nobody likes a switch-up. Your business should be like the blue coffee mug–familiar, consistent and always there for the costumer.

There are internal efforts a business can make to increase its reliability, but how to project that trustworthy image? It’s easy. Don’t change. Keep doing what you’re doing (if it’s working), but make sure that the message and look does not change.

Senator John Kerry got stuck with the term “flip-flopper” in the 2008 presidential elections. It didn’t do him much good, and it won’t help you. Your logo, colors, design and layout need to be consistent in all areas of branding. A great website design firm will understand! This means that your online presence, your printed material and even your physical store do no deviate from one another.

Your logo is the face of you brand. Why would it be one thing online and something different on a flyer? It’s at best confusing and at worst shrinks consumer confidence in the brand. Make sure your logo isn’t a one trick pony. Does it work across many different platforms? Does it work at a variety of different sizes? Clikzy is a website design firm that understands how to make your brand understood!

Consider creating a style guide for your business that specifies the colors and typography to be used across all marketing material. It’s the easiest way to ensure that every piece of branding follows the same set pattern.

Once you’ve homogenized your identity, make sure your message is consistent. Don’t advertise one thing online and something different at the store. Your virtual presence needs to be updated frequently to match any changes you might be making in the real world.

If that blue coffee mug cracked you’d be devastated. You want consumers to feel that same loyalty towards your brand. Follow these tips and you’ll be unbreakable.