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• SEO Techniques That Drive Traffic And Sales

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  For years, SEO has been used to place websites at the top of search engine rankings. Essentially, site owners used keywords in as many places as possible to rank higher than the competition. SEO is now a completely new world. This was never more obvious than 2011 when Google completely changed the way sites are ranked. Some said SEO was dead. The key is learning the new SEO techniques that not only lead to better traffic, but traffic that converts.

• What Makes a Website Go Viral

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  It’s no secret that some websites do better than others. Some even go viral while others seemingly just sit there going nowhere. But the majority of sites do start off growing steam slowly before potentially going viral. And since not everything posted on the web can go viral, it is a good idea to know a few things about what makes a site go viral.

• Local Marketing Makes A Big Splash With Social Media

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  If you have a business online, you likely already have some type of social media presence. What if your business is based offline? Do you still need to worry about social media marketing? Yes! Studies are continually proving that brick and mortar small businesses can benefit just as much from social media as their online counterparts.

  Which Network To Choose

  Odds are, the majority of your customers are either on Facebook or Twitter. Some may be on Google+ as well. Small businesses should start with the most popular – Facebook – and expand from there. It’s also helpful to list your business with Yelp as many potential customers search for businesses on their network. Whichever network you choose, fill out your profile completely. Take full advantage of About and Contact sections. The more people know, the more likely they are to become new customers.

  Advertising Your Presence

  Since you’re based offline, how are your customers supposed to know you’re online? Simple. Start by advertising your online presence in store. Pass out business cards with your social media URLs or a QR code that leads customers straight to your page. Print details of your presence on receipts or ask customers to become a fan on Facebook for an exclusive discount. While you can use online ads, the best way for offline businesses to grow their online following is through local advertising.

• simple characteristics of a good web design

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  Every business owners wants a website that attract customers, rank high in the search engines and provides an introduction to their services and products. Unfortunately, not all websites have these characteristics. There is an art to designing the perfect website and making it work. Here are at least 5 elements that a good website should have if it is to be successful.