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For years, SEO has been used to place websites at the top of search engine rankings. Essentially, site owners used keywords in as many places as possible to rank higher than the competition. SEO is now a completely new world. This was never more obvious than 2011 when Google completely changed the way sites are ranked. Some said SEO was dead. The key is learning the new SEO techniques that not only lead to better traffic, but traffic that converts.
The first step is to learn what Google, the largest search engine, is looking for. Forget everything you learned about stuffing keywords in every chance you get. Instead, limit keyword density to 3% or less in content. The new concept you have to learn is to develop your website for humans, not search engines. As such, you must focus on content that is free of grammatical errors and reads smoothly. Keywords should appear naturally. Limit the number of links to one per every 100 words as well to avoid being marked as spam.
Google wants to find content that is relevant, well written, original and informative. Meet these requirements and you’re well on your way to embracing the new SEO. The best possible thing site owners can do is always review Google’s latest website ranking standards.
SEO Friendly Calls to Action
Anytime you want your readers or viewers to do something as a result of your content, you need a call to action. This is the perfect place for content optimization. Use a catchy, yet descriptive call to action that tells visitors what you want them to do and what benefit they’ll receive. Include at least one major keyword or phrase along with your business and/or product name. This helps ensure your traffic converts to sales.
Less Fluff, More Info
Don’t stress over a set word count. While longer content is preferred, content that’s full of fluff will rank lower than shorter, highly informative content. Any content you provide to visitors needs to stay on topic. Fluff leads visitors to other sites. The longer a visitor stays on your site, the more likely they are to make a purchase.
It’s All About Humans
Technology is wonderful. However, humans actually require engaging content that makes sense. Search engines do not “read” like we do. While writing for search engines worked in the past, search engines are making major changes to ensure sites are created for human visitors instead. These are the sites providing a real value to visitors instead of trying to scam or spam them. While Google is the frontrunner in these changes, others are quickly catching up. With social networks starting to be factored in, writing for humans is all the more important.
Content can be promotional. However, don’t spam your visitors. Content over 100 words needs something other than advertising. Add real information to convert traffic to sales. The new SEO is all about avoiding spam. Make your visitors happy and you’ll see your rank, traffic and sales increase.