Expertise

Professional Web Design

What should a great homepage do? It's easier to answer what a homepage should look like–sleek, inviting, minimal. Although design is vital, it's not everything. Unless the homepage performs for you, it is just decoration.

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There are four areas the homepage needs to address in order to be successful. These include: call to action buttons, targeted messaging, social media and stickiness.

Getting visitors to your professional website is half the battle. Once they're there how do you keep them hooked? Call to action buttons allow users to interact with the website. They direct visitors towards a planned desired outcome. What are some useful call to action buttons? It can be as simple as: "request a quote", "view our portfolio" or even "call us."

The average visitor spends less than 10 seconds on the homepage. You not only have to grab visitors' attention, but this has to happen quickly. The message on the homepage has to be concise and easily understood. This idea extends to all content on your homepage. Keep it short and sweet.

Your friends are on facebook, your cousin is on facebook, even your grandma is on facebook. Why ignore social media when it's an easy opportunity to connect with visitors? Make social media a part of your homepage. It's the friendly thing to do.

Your homepage may have successfully incorporated all the elements above, but could still be lacking something. What is that something? Stickiness. It means repeat traffic. It means that visitors want to keep coming back to your site, despite all the other decent websites out there. Some ways to create stickiness: keep content current, allow users to respond to content, and include an rss feed.

The homepage is where the heart of your business is. Make sure it is also a place where visitors want to go and revisit again and again.