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Social media and mobile website viewing have taken off in the last five years as a result of advances in smartphones, better broadband access, and the mass introduction of multiple tablet options with Internet capability. That said, viewers are still very picky about how much time they spend waiting for a mobile device to load an Internet destination. Article by an Old Town Alexandria Website Design
At first, viewer patience was not much of any issue for website-based businesses because most e-commerce required at least a regular Internet desktop connection to transact any kind of electronic business. Today, however, users can search, find, buy and transact entire business operations over advanced mobile devices. Because of this fundamental equipment change, how a business’ Internet presence looks over a mobile website design device as well as a PC desktop has now become a significant issue. This is where responsive website design comes into play.
Responsive web design is a change in the program coding used on an Internet website or social media site. It allows a user’s Internet browsing device to interact with a website and determine the best viewing option to display. A website using this approach will provide a normal Internet display for a desktop computer, a tablet-size display for a tablet, and a small, truncated version for a smartphone screen. Each version is suited for the fastest data loading and use by the Internet device a consumer is viewing.
The amount of information included, the SEO tags allowed, and the visual display involved all change, depending on which device is being used to view the given website. In essence, this requires different pages to be designed for the same Internet address, with greater or smaller limitations. Consider the concept in terms of percentage scale. A desktop view will be a 100 percent representation of a website. A smartphone view will be a 50 percent representation. However, the difference is not as simple as a shrunk-down mirror copy. The mobile smartphone version will have far less detail and graphics in most cases than the desktop view. That said, the mobile version will be far easier to navigate given a slimmed down detail design. Good visual examples tend to be the best way to understand the display differences involved.
The benefits of responsive web design are that the user can see and use a website far easier with the given device involved rather than waiting for a regular website design to load and then requiring a zoom in to read it. Those websites that have adapted, in theory, will see more business from smartphones and tablet users as the website owner caters to those device users’ needs. The downside, however, is that a business or website owner has to be more selective about what information is included in truncated website versions. It also means that less SEO tagging can be used on the mobile device page, so content needs to be worded more carefully as well.
Other considerations to keep in mind include:
Time for support and ongoing maintenance.
Cost to start up and keep the responsive web design going.
Performance on different devices and having to update for new gadgets as they come out.
Maintaining viability of content on different formats.
Continued use of a website versus switching over to a web application for mobile devices.
Don’t Try This at Home
Changing over to responsive web design is not a quick re-tooling of a bit of code. Redesigning a website typically requires an analysis of the existing website, designing or updating a web business plan for multiple website formats and then implementing the new format designs and keeping them consistent with content and changes on the existing website. If a website or social media site owner is not well-versed in constructing modern web coding, this is where the help from a hired expert can be well worth the money paid for the service. Hiring a professional reduces delays and down time, and it also avoids a lot of rookie mistakes that a first-time designer will usually make while learning the new approach and what actually works.
Given the amount of reliance people today have on their mobile devices and how much of daily life is now being transacted on them, businesses and website owners that depend on Internet traffic can’t afford to ignore this new approach to Internet use. Those sites with responsive design that make it easier to use the Internet will in turn tend to get more traffic as a result, especially when it takes extra work to view a normal website on a small phone. Internet viewers being who they are, the easier path will tend to get favored by the majority. Those who roll out the red carpet for Internet users will likely benefit from the extra effort at the expense of others.
This article is brought you to you by Clikzy Creative which is a Washington, DC mobile website design company. If you are wanting a mobile website for you Washington, DC website contact us today!