Top 5 Mistakes On a Landing Page

1. The Call to Action is Unclear
   Bring the user’s focus to one thing. What is the main thing that you want visitors to notice first on your page. Apple does a good job of this on their landing page.
   
   You can also use Attention Wizard to track were visitors are looking on your site.
2. Overwhelmed by options
   It is important to minimize the time it takes for a visitor to find the product they’re looking for.
   
   Display the categories that are most important on your page. Not every subcategory needs to be displayed on each page. Microsoft is a good example of a site that is overwhelmed by categories on their landing page.
3. Text overload
   Avoid writing a novel on your home page. Only give users the information they NEED. Instead of writing long paragraphs, use bullet points.
4. Breaking your promises
   A user does not want to be fooled into visiting your site. If visitors clicks on an advertisement for “best web design” they expect to visit a site that backs that up the claim. If a user comes to a site that doesn't reach their expectations they will leave.
5. Lack of hierarchy
   A common mistake is not planning out the visual hierarchy of your website. The most important elements should be bold and bright. Utilize different colors and sizes to create a better sense of hierarchy. It is key to not make everything seem equally important.